Monika Bacardi, you co-founded the AMBI Group in 2013. Has cinema always been a subject of interest for you ?
Cinema has always been more than just a subject of interest for me! It has been a true passion. Films offer the opportunity to deliver diverse messages to diverse audiences. They have this incredible ability to speak to everyone. I am deeply convinced that cinema can help change the world. I believe in the power of universal stories making a difference. Cinema contains everything a creative mind can offer, from the epic thrill of sci-fi adventure to the discrete heartbeats of a young love story. I really wanted to help and foster young creators, so that the audience can see their first works.
That is why I co-founded the AMBI Group in 2013. Of course, my entry into the industry seemingly brought inevitable suspicion of short-lived “red-carpet finance”. But I guess sometimes it can be hard to prove to others that you are serious. I am well aware it is a complex business. A lot of people sometimes think it is just fun. If you want to succeed in the long run, it’s hard work. It is not safe as houses – it’s a risk. But without risk, you don’t get anything in life. You have to risk something. It’s a calculated risk if you have the right partner.
Monika Bacardi, what makes the AMBI Group so special today ?
The AMBI Group is a holding company based in Europe and North America with two production arms acting as branch offices in Beverly Hills, California and in Toronto, Canada. The company is dedicated to producing commercial films for a worldwide audience. Its mandate is to supply mainstream productions for the studios as well as major independent distributors both domestically and internationally.
We are happy to showcase marketable Hollywood talents and international stars alike. Most importantly, we take great pride in creating an artist-friendly environment for artists willing to explore original stories with global appeal.
You chose Mr Andrea Iervolino to be your business partner in the AMBI Group adventure. What made him so fit for the job ?
AMBI’s foundations are built on the trust accrued between Andrea and me. He is a prolific producer; I mean he already had a string of producer credit to his name before we met, including Michael Radfoed’s The Merchand of Venice. He is young, only 27, but his youth brings a real dynamic in our collaboration and in the AMBI Group. We share the same values and interests in social matters.
Monika Bacardi, what are your responsibilities at the AMBI Group?
I am in charge of the strategic planning. As Honorary President of AMBI Distribution, I have an advisory role in every project of the company, while Andrea is in charge of the day-to-day management. Hopefully, I can count on highly talented and passionate collaborators, a solid business plan and the unconditional support of every established talent agency in Hollywood as well as on the most renowned producers, writers, show runners and directors.
Talking about strategic orientations, what short-term projects do you have for the AMBI Group?
AMBI will distribute eight to ten films a year including in-house and third party productions. All titles will feature both recognizable and popular actors as well as prolific filmmakers from Hollywood. The movies’ commercial content will allow AMBI Group to sustain the financially sound development of creative projects.
We want to all types of films – sci-fi, drama, comedy, animation, all genres. Our clients need everything. We also have designs on further exploitation of AMBI’s copyright through merchandising with future plans of a subsidiary company to handle this particular aspect.
Where do you see the AMBI Group in a few years?
We would like to start a new animation movie every six months and have our own searchlights, like Fox. We have time and we’ll invest plenty of hard work. If we want it, we can do it.